Inspiring Food & FMCG Organizations to be the best
Locally
Regionally
Globally
Expert Business Consulting Services to Drive Growth and Efficiency
OVERVIEW OF MENA
Our Purpose
Develop F&B organizations across MENA to be the best in Leadership, Strategy & Business Management.
Our Mission
To be growth enablers for Organizations – Strategy to Execution.
Our Purpose
Develop F&B organizations across MENA to be the best in Leadership, Strategy & Business Management.
Our Mission
To be growth enablers for Organizations – Strategy to Execution.
HOW WE DO IT?
In the fiercely competitive Food & FMCG sector, businesses must strategically organize to achieve profitable revenue growth. LB initiates this process by focusing on revenue, crafting a winning strategy, and supporting market execution. With robust systems and processes established, performance management becomes pivotal for long-term, sustainable success. This comprehensive approach ensures that companies not only compete but thrive in the dynamic market landscape.
Revenue
Strategy
Performance
The Lever Bridge Way
A well-defined strategy is essential for organizations aiming to scale effectively. It provides a clear roadmap, aligning resources and operations to manage increased demand efficiently. Strategic planning ensures that growth is sustainable, allowing businesses to expand their capacity and reach without compromising quality or performance. By optimizing internal processes and leveraging technology, companies can handle increased demand while maintaining efficiency.
LB assists organizations in achieving revenue growth by guiding the team to attain the right product-market fit aligned with market demands. This involves understanding and refining products, packaging, pricing, sales channels, and promotion plans.
Driving sales and distribution expansion entails acquiring new customers, increasing customer retention rates, expanding into new markets, and offering new products. By focusing on these areas, LB helps businesses position products that effectively address market requirements, leading to increased customer acquisition and revenue growth.
LB assists organizations in building a strong foundation by focusing on achieving measurable outcomes. This is accomplished by aligning teams, operations, and management practices toward defined goals, fostering accountability, efficiency, and continuous improvement.
By assigning clear responsibilities, individuals and teams are held answerable for their performance, promoting a culture of ownership.
Implementing systems to monitor and assess progress against these goals enables informed decision-making and the identification of areas needing improvement.
Operational flexibility is encouraged, allowing teams to make decisions that best achieve performance targets, thereby fostering innovation and responsiveness.
This ongoing process of evaluating and enhancing practices leads to sustained organizational growth and effectiveness.
Scale. Grow. Optimise.
In a market as dynamic as the UAE’s F&B industry, it is imperative for organizations to focus on the three pillars of success – business growth, performance management, and resilient structures. As part of the Organizational Development approach, Lever Bridge helps businesses focus on creating and strengthening these pillars.
LB STORIES
Explore real-world stories of transformation and growth through LB Stories. These are narratives of small and medium-sized FMCG businesses in the GCC overcoming challenges, seizing opportunities, and achieving meaningful results.
Testimonials
Those who trust us
I have had the pleasure to work together with company Lever Bridge and Mr. Shehzad Ahmad in the Gulf market area, especially in UAE. The collaboration was extremely successful, smooth and very pleasant. During our projects we introduced several food and beverages companies to local partners, mostly to local importers and distributors. Lever Bridge, Mr Shehzad Ahmad, had a wide network within these partners and he performed extremely well when identifying the best partners among them. He executed all projects in time, with reliable reporting and affordable invoicing. I can warmly recommend his services.
Esa Wrang
His deep understanding of management consulting, combined with his ability to offer tailored solutions, has truly set us on a path to success. Shehzad's commitment to excellence and his proactive approach have made him an invaluable partner in our journey.
Adnan Zubairi
It was a pleasure collaborating with Lever Bridge and Brand Beyond Borders to organize an Estonian Food & Beverage trade delegation to Saudi Arabia! Their vast network of contacts in the Gulf region enabled us to secure high-level meetings with some of the most influential market players, opening doors that might otherwise have remained closed. Shehzad's commitment to excellence and his proactive approach have made him an invaluable partner in our journey.
Merit Fimberg - Espuch
Mr. Shehzad's expertise and strategic insights have been instrumental in navigating the complexities of our business landscape. Lever Bridge Company's profound understanding of the FMCG and F&B sectors, coupled with their innovative approach, sets them apart in the industry. Their commitment to delivering results is unmatched, and I would highly recommend their services to any FMCG or F&B company seeking top-tier consultation and strategic support. And this is only the beginning. I believe great things are about to happen!
Hany M Haneef
For global packaged food brands wishing to make a successful entry or to get on to the next level of their growth trajectory in the GCC region. I would highly recommend Lever Bridge. They have assiduously built relationships over time that are based on mutuality, trust and respect that comes from delivering results and these are very useful to anyone partnering with them. Their rich experience and deep understanding of this region can, true to its name provide a bridge that's can be leveraged to reach successful outcomes that are both cost and time efficient as well as effective.
Shailesh Bhatt

Esa Wrang
(Head - Food from Finland)
I have had the pleasure to work together with company Lever Bridge and Mr. Shehzad Ahmad in the Gulf market area, especially in UAE. The collaboration was extremely successful, smooth and very pleasant. During our projects we introduced several food and beverages companies to local partners, mostly to local importers and distributors. Lever Bridge, Mr Shehzad Ahmad, had a wide network within these partners and he performed extremely well when identifying the best partners among them. He executed all projects in time, with reliable reporting and affordable invoicing. I can warmly recommend his services.

Adnan Zubairi
(Executive Director - Zubairi Group)
His deep understanding of management consulting, combined with his ability to offer tailored solutions, has truly set us on a path to success. Shehzad’s commitment to excellence and his proactive approach have made him an invaluable partner in our journey.

Merit Fimberg – Espuch
(Project Director - Estonian Chamber of Commerce)
It was a pleasure collaborating with Lever Bridge and Brand Beyond Borders to organize an Estonian Food & Beverage trade delegation to Saudi Arabia! Their vast network of contacts in the Gulf region enabled us to secure high-level meetings with some of the most influential market players, opening doors that might otherwise have remained closed. Shehzad’s commitment to excellence and his proactive approach have made him an invaluable partner in our journey.

Shailesh Bhatt
(Vice President, Exports - ITC Foods)
For global packaged food brands wishing to make a successful entry or to get on to the next level of their growth trajectory in the GCC region. I would highly recommend Lever Bridge. They have assiduously built relationships over time that are based on mutuality, trust and respect that comes from delivering results and these are very useful to anyone partnering with them. Their rich experience and deep understanding of this region can, true to its name provide a bridge that’s can be leveraged to reach successful outcomes that are both cost and time efficient as well as effective.

Hany M Haneef
(Managing Director - American Specialty Foods)
Mr. Shehzad’s expertise and strategic insights have been instrumental in navigating the complexities of our business landscape. Lever Bridge Company’s profound understanding of the FMCG and F&B sectors, coupled with their innovative approach, sets them apart in the industry. Their commitment to delivering results is unmatched, and I would highly recommend their services to any FMCG or F&B company seeking top-tier consultation and strategic support. And this is only the beginning. I believe great things are about to happen!
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